Marketing Dynamics (Theory and Practice)

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[b]Marketing Dynamics (Theory and Practice)[/b]
New Age International | English | 2009 | ISBN: N/A; EAN: 9788122419429 | 424 pages | PDF | 5,3 MB
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This book introduces new concepts and approaches in managing competition and strategies for leading ahead in business. Discussions in this book are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management, marketing research, sales management and innovative marketing integrating with marketing related case discussions in each chapter.
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